Risk Information Disclosure Formats Effect on Perceived Risk: Using Food Safety Risk Communication As an Example
| Autor: | Ya-Lan Yang, 楊雅嵐 |
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| Rok vydání: | 2011 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 99 Risk communication formats will influence the perception and behavior on decision-makers. When people manage the risk and form the perceived risk, the information and its disclosure format will be the key factors. Therefore, if people can pay attention to select appropriately about the risk communication format, the community, business and individuals, which can have a more effective communicate and have a more correct perceived risk, and these also can lead them to make more rational decisions. This study analyzed the result of actual food consumers. We use two factors design（2×2）to discuss numerical and verbal information format in terms of the influences on the perceived risk. We sent 300 questionnaires, and there are 75 experimental respondents. After excluding the invalid questionnaires, we still received 296 valid questionnaires. In addition, we measured the reliability of sources of information and the trust propensity, and made these two factors as the intervening variables in this experiment. And two- way ANCOVA was conducted to assess the interact effect. Although the results present numerical and verbal information format, which do not have main effect separately on perceived risk, the two factors have significant interaction effects. This research also supports the relationship between perceived risk and decision behavior was partially mediated by emotional worries. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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