The Impact of Female Consumers' Life Style and Risk Taking on Internet Agent Consuming Behaviors
| Autor: | Hai-Lun Wang, 汪海倫 |
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| Rok vydání: | 2011 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 99 According to a research of Market Intelligence Center,the total gross of online shopping of 2011 is expected to grow 20%, which will reach $420 NT billion. The research also shows, in the future, more interent businesses will expand their scope further to include kinds of different items and the business model will transfer from vertical relationship to horizontal. Therefore it reveals the maturity plentiful picture of interent businesses. This study mainly focus on analyzing how the female consumers of different life style and risk taking influence the cognition of their service quality and customer satisfaction. Besides, this study also shows both the current and the possible future trend of female interent agent market. This study uses analysis methods include descriptive statistics analysis, reliability analysis, factor analysis, multiple regession and ANOVE(analysis of variance). There are 160 valid questionnaires are collected that based on the variety of life style, risk taking, service quality, customer satisfaction and demognaphic variables. The following are the conclusions: 1.There is significant impact on the cognition of service quality in interent agent consuming behaviors by female consumers’to risk taking. 2. There is significant impact on the cognition of customer satisfaction in interent agent consuming behaviors by female consumers’. 3.There are parlial significant differenes on life style, risk taking, sercive quality and customer satisfaction of female consumters with demognaphic variables. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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