The Study of Entrepreneurship Impact to Value Innovation Related Influence Factors -The Case of Pastry Industry
| Autor: | Yun-ru Wu, 吳韻茹 |
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| Rok vydání: | 2011 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 99 The purpose of this study is to explore the impact on value innovation made by the entrepreneurship. Discussion concentrates on the problems and predicaments of the pastry industry during the entrepreneurial process and how the pastry industry eliminates problems and makes a breakthrough on innovation for achieving the goal of business. Through interview with entrepreneur, the unique capability of entrepreneur on integrating resources and organizing team can be understood better. In addition, the unceasing transformation and innovation, cumulative advantages, and the way of using the process of development opportunities to produce results of unlimited possibilities are talked over as well. The theoretical through literature review framework of this study is constructed on the four domains aspects of "entrepreneurship", "entrepreneurial team", "micro-venture", and "value innovation". How the enterprise places entrepreneurship in the new business operations, develops product innovation and combines with its advantages for maximizing the value of innovation are also explored herein in this study. The questionnaire respondents shall be the pastry industry of the Taichung City area. For a total of 260 given copies of questionnaire, valid returned questionnaires are 248 samples for data analysis. The SPSS statistical analysis software will be used for data analysis in this study. According to the requirements of this study, the methods of descriptive statistics analysis, factor and reliability analyses, and regression analysis will be used for examination. The results show that entrepreneurial spirit, micro-entrepreneurship and entrepreneurial team have significant and positive impacts on value innovation. With the idea of creating business and the spirit of pressure resistance, entrepreneurs make substantial impacts on breakthrough and innovation of products or processes. As for the micro-entrepreneurship, the way of starting with enthusiasm and assessment of feasibility and then followed by investing in the start up business has a positive impact on the success rate of entrepreneurship. This study provides substantial references and suggestions for store business model, product manufacturing and innovative production process of the pastry industry. This research also adopts a qualitative method using case study to receive conclusion, and quantitative research approach to echoes. It is suggested that researcher can expand the scope and object in the future and bring other dimensions into the study for diverseness and connection comparisons. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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