The Analysis of Model for Mobile CRM
| Autor: | Nguyen Van Chung, 阮文鐘 |
|---|---|
| Rok vydání: | 2011 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 99 Nowadays mobile users love to check e-mails and many other applications in their mobile devices. E-commerce will soon become mobile commerce because mobile devices; in some respect are more convenient than computer. However, how business can nurture customer relationship as well as business can acquiring or maintain customer? That’s why this study wants to develop and analyze a model to assist business setup mobile customer relationship management. This paper present three respects in mobile customer relationship management which includes inside business, outside business and user’s view. Furthermore this paper is also present the relationship between them. Moreover we discuss the enterprise mobile security requirements. By surveying papers on mobile customer relationship management for models to be integrated, the research develops and analyzes a feasible model for mobile customer relationship management. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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