The Satisfaction and Performance of Using Electronic Territory Management System（ETMS）
| Autor: | CHIA-HO CHANG, 張家和 |
|---|---|
| Jazyk: | zh-TW |
| Rok vydání: | 2011 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 99 The environment in which pharmaceutical companies promote their product has become increasingly tough over recent years as a number of trends and factors drive changes. As the effect of patent expires, shrinking piplines and rising R&D costs impact companies. In addition, because NHI intervention, cost-containment policy, regulatory constraints on promotion, ever more influencers on prescribing, they are under increasing pressure to delivery greater productivity from their sales forces. Furthermore, the network of prescribing decision maker and influencers is becoming more complicated. How to optimizing sales force effectiveness become a critical key issue in pharmaceutical company. This empirical study utilizes a questionnaire to explore the relationship between Satisfaction and Performance of Using Electronic Territory Management System(ETMS). In a correlation analysis we have found a positive correlation between Satisfaction of Using ETMS System and such categories as “System Performance”, “Overall Performance”. We have also found that “System Compatibility” play important roles in raising performance of using ETMS system. We are also assured that the company can experience continuous performance improvement by improving system performance and system compatibility. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|