A Case Study on the Blue Ocean Strategy for the Sapphire Substrates Industry
| Autor: | Deng-ke Wu, 吳登科 |
|---|---|
| Rok vydání: | 2011 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 99 In this paper, case study for the development of LED industry, case studies, the current domestic sapphire crystal diamond crystal rod plant Xin, Hisashi and sapphire crystal factory trillion, trillion Yuan, Jing mused with a group background support for the United States and U.S. grain, co-crystal optical and so is the vertical integration; For these companies, there are LED terminal to the sea or through the group resources to support the vertical integration with the industry, can improve the overall competitiveness and stable supply of materials available to the Group source. Although the background of the case company there is no group, but its first investment in domestic production process has always been the industry, to improve its gross margin over 20%, far better than generally in the same industry or a single crystal growth process using the chip industry. The case company step by step through the following four action framework to build its blue ocean strategy, the following conclusions of this study: (a) the elimination of inadequate cost-effective products, old problems and derivatives plant costs; (b) delivery and through the power system voltage stability the efficient allocation and improve the utilization of lower wire costs of electricity and supplies to enhance the competitiveness of products, and strict control of management and marketing fees and materials costs to significantly reduce operating expenses and other expenses. In addition, the decrease in the downstream of the upstream supplier dependence toward the direction of vertical integration. Carefully consider the factors and environmental conditions to set up factories overseas to avoid the blind pursuit of market demand and local government across the mention of concessions to reduce the risk of overseas investment. (C) improve inventory management, product yield, and to strengthen the downstream industry, strategic alliances, through the vertical integration between the industry and enhance overall competitiveness. (D) the creation of new market applications, is currently used in portable electronic products has become increasingly saturated, the future will be small and medium size white LED application products, extended and large-size lighting and backlight. Create product differentiation, by changing the epitaxial substrate material, epitaxial structure and logic to solve the main technical materials LED luminous efficiency of their internal quantum efficiency; use patterned sapphire substrates, epitaxial defect density by lowering the light output increase. Development of self-made machine technology, and change the technical characteristics, the standardization process of the conversion process, driven by technology oriented to management of human factors in order to reduce interference to the establishment of technical barriers and enhance the competitiveness of enterprises. Crystal growth and processing through the integration process, the overall supply chain integrity. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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