Key Factor Analysis of Mobile service System-Introduction in Taiwan Real Estate Industry
| Autor: | Hsin-hong Chen, 陳信宏 |
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| Rok vydání: | 2011 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 99 The purpose of this research is to explore the operations of Taiwan’s real estate industry and the key success factors for introducing mobile technology services into this industry. Since 2001, the application of internet technologies has become a norm in the real estate industry. With the increasing popularity of intelligent mobile phones and panel computers in the market and the prevalence of the 3G network after 2010, real estate brokers can be equipped with advanced mobile instruments to serve their clients and provide immediate online information or solutions to satisfy the diversified customer demands at the first instance. The unique operational style of Taiwan’s real estate industry and the quality of their employee training, however, are both important influencing factors on the introduction of these mobile services. Through case studies, the researcher endeavors to identify the key influencing factors throughout the planning, producing and promotional stages, respectively. It is hoped that the results of this research will provide added-value to the real estate industry when introducing new service tools in future. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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