Analyzing Basketball Players' Organizational Commitment, Job Satisfaction and Career Planning – Based on the Taiwan Beer Basketball Team

Autor: Hsieh, Ching-Yu, 謝靜瑜
Rok vydání: 2011
Druh dokumentu: 學位論文 ; thesis
Popis: 99
For the Super Basketball League (SBL), players were seen as the employee of the organization as well as the essential character for the game itself. However, studies rarely conveyed players’ opinion and their interaction with the organization. Therefore, the purpose of this study took the players of Taiwan Beer basketball team (TB) as the case to examine players’ job satisfaction, organizational commitment as well as career planning. Besides, this study also analyzed the relation between these three factors, and how they affected players’ decision making in life. This study emphasized on qualitative research, through interviewing TB players in detail. The results were as follows: First of all, TB players were highly satisfied with the facilities, coaching staff and team chemistry; in terms of salaries, acknowledging the overall environment in Taiwan’s sports industries, players thought they were reasonably paid. Secondly, compared to others, TB players were highly dedicated to their team. However, facing the lure of high salaries from the Chinese Basketball Association (CBA), dedication became significantly lower. Thirdly, when it came to career planning, job satisfaction and organizational commitment did not always create positive effect on players’ planning. Further more, when faced with lucrative contracts from CBA, players’ high job satisfaction and organizational commitment remained the same, but they chose to leave SBL for CBA nonetheless. Based on the results, there will have some suggestions to TB and other SBL teams: First of all, construct a complete and transparent salary system. Secondly, design career planning and other courses to help current players prepare for retirement in the future. Thirdly, establish an overall perfected SBL guideline, increase players’ salary and contract security.
Databáze: Networked Digital Library of Theses & Dissertations
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