A Study on Flow Experience in Web Video Search Process
| Autor: | Wu Shu-Hua, 吳叔華 |
|---|---|
| Rok vydání: | 2011 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 99 In recent years, video sharing website, one of the network information services is very popular, such as YouTube. With the increasingly of video content, it is not only become an important source of entertainment, but also an important resource for information. About user behavior studies, some scholars pay attention to cognitive aspects and emotional aspects of the process. They emphasize the importance of cognitive and emotional aspects. This study combines video sharing website and flow theory, tries to analyze user’s video search behavior and flow experience for reference of further studies. This study used search record analysis. The seven subjects, among 20-39 years old, were long-term and frequent use of online video sharing website, and had flow experience of video search process. It mainly collected the video search behavior record of daily life for two months. Total of 167 records to search records obtained by the subjects, 70 self-assessment records of having flow experience, effectively logged as 25 records. In addition to the search record analysis, the researcher also used interview and questionnaire. The results showed that, regardless of orientation for leisure or job video search tasks, they had flow experience. According to the interview, flow experience had relations with video search tasks and the subjects on personal background knowledge and interests. In addition, the subjects are also affected by interactions with the media. Further analysis, the search process, the subjects are viewing video content is the main cause of flow, in other words, the subjects are aware of content will have a direct impact on flow. Besides the search process, the subjects interact with the system will also affect the user's flow experience, including the use of fluency, feedback cues and through keyword association and transformation strategy, the subjects can be unexpected to find the video and was pleasantly surprised. Various types of audio and video information such as user comments, will also indirectly affect the subjects were more immersed into the atmosphere. In the future, to increase the subjects with the intention to co-operate and expand the research samples, for understanding personal background and characteristics of the impact of flow or relationship. Meanwhile, with the long-term observations, collecting more complete and realistic nature of video search behaviors, will help to understand the user in the use of video sharing website, and behavior changes with system interaction. Moreover, what kinds of video content elements will lead to the flow experience, and the user's behavior and what the feelings caused by some search tasks which having no flow experience, is worthy of further analysis. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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