Taiwan NAND Flash Module Industry Key Success Factors of Strategic Alliance - A Case Study of Phiosn Electronic Corp
| Autor: | 周肖錦 |
|---|---|
| Rok vydání: | 2011 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 99 NAND Flash application is growing rapidly in consumer electronic products due to high-speed developed at memory card, flash drive, mp3 player, SSD, etc. It recently becomes necessary design in equipment in smart phone and portable electronic device. NAND Flash memory is a capital and technology intensive industry, every NAND Flash fabrication invested significant amount of money in thousand millions. NAND Flash makers Toshiba, Samsung, Intel, Hynix etc, not only control key component pattern, capacity and market price also own brand advantage. The most important subject need to work out from Taiwan NAND Flash module house is how to cooperate with NAND Flash makers and use effective the key success factors of strategic alliance to develop the enterprise advantage and fulfill sustainable business goal. This research uses case study and expert interview. The prime collection source come from Taiwan NAND Flash module enterprise and actual interview to obtain key success factors of strategic alliance to provide future enterprise and study for reference. Here are conclusions of this research: 1. Create the key of resource and increase success champion. 2. Create whole value by the team collaborative effort. 3. Use flexible business model to differentiate advantage from competitors. 4. Learning from partner’s ability to speed up company growth. Keywords: NAND Flash, Strategy alliance, Key success factor, Phison |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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