Business Model Planning of Taipei Fubon Bank - MOD-Using Hamel's Model
| Autor: | Chien-Hung Chou, 周建宏 |
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| Rok vydání: | 2011 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 99 This study takes the service of Wealth Management offered by Taipei Fubon Bank as the subject. We assume that Wealth Management is a Strategic Business Unit (SBU) of Taipei Fubon Bank to map out a feasible strategy and structure applying the business model proposed by Hamel (2000). We build the Wealth Management business model according to Hamel’s four dimensions (Core Strategy, Strategic Resource, Customer Interface and Value Network) and three linkages (Customer Benefit, Configuration and Company Boundary). to construct efficient methods to ensure the earnings of the business model. Applying Hamel’s business model to Taipei Fubon Bank - Wealth Management, we concluded the following: 1. Among Hamel’s four dimensions, Customer Interface is the most significant for Taipei Fubon Bank to extend Wealth Management service. 2. Relationship Dynamics is the important factor for Taipei Fubon Bank to extend Wealth Management service。3. The research results are concluded in accordance with the Taipei Fubon Bank plans wealth management business model |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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