APPLYING BIVARIATE NORMAL DISTRIBUTION TO CONSTRUCT DEMAND MODEL FOR TRAVEL PRODUCT
| Autor: | Fang-chi Huang, 黃芳琪 |
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| Rok vydání: | 2011 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 99 This study attempts to construct a demand model of bivariate normal distribution function to consider willing to pay and transaction cost for travel product. We discuss the ratio of transaction cost which is faced by supplier and consumer that has effect on demand model. The results indicated when the gain of supplier is above two times of the consumer surplus, the higher ratio of transaction cost faced by consumer, the higher demand of travel product would be. Meanwhile, we try to present the pricing strategies on growing income inequality. The consumer’s affordable price is included in the effective demand model. The numerical analysis demonstrates when the firms set unit selling price of product is higher than average value of consumer’s affordable price; the higher of unit selling price does not bring more beneficial to the firms. Finally, we discuss empirical results for the effects of social support on revisiting intention of people from minority groups. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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