Discussing a redesign win-win trade promotion on optimal price and lot size model
| Autor: | Ke-Yu Lin, 林克宇 |
|---|---|
| Rok vydání: | 2011 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 99 Suppliers offer special incentives to retailers so as increase ordering is quite general in some industry today. In these incentives, price reduction is the most general decision of strategic .However, some scholars believe that trade promotion can increase sales for manufacturers, but actually decrease the supply chain performance. The factor for the poor performance of trade promotion are：(1) forward-buying by retailers, (2) lack of pass-through to consumers, and (3) diverting. The study consider the EOQ model at first, and analyze the inventory model under the off-invoice trade deal and the scan-back trade deal, and according the objective function of each model to analyze the optimal ordering policy for retailers. And then analyzing the model of the mimic scan-back trade deal which combines the advantages of off-invoice trade deal and the scan-back trade deal. Finally, according the objective function of the inventory model to analyze the policy how to use the mimic scan back trade deal for manufacturers. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|