A Study of the Impact of Corporate Social Responsibility on Corporate Image, and Corporate's Ability to Attract talented applicants
| Autor: | Hsin-Ju Wu, 巫鑫如 |
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| Rok vydání: | 2011 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 99 In recent years, corporate social responsibility (CSR) has become an hot issue in management, because more and more scholars have argued that corporate social responsibility has the benefits of strengthening corporate brand awareness and customer loyalty as well as corporate image and employee motivation. In the past, most of the research on CSR is on a basis, few discuss its effect on recruitment. As existing literature reveal there are many studies on CSR’s impact on corporate image, as well as the impact of corporate image on organizational attractiveness. Few studies on CSR’s impact on organizational attractiveness. It is the purpose of this study to investigate the relations between companies that promote CSR and its impact on corporate green activities, and corporate’s ability to attract talented applicants. In this study, a high tech company X is the subject of our study and thus questionnaires had sent to all employees in this company and 261 useable questionnaires were returned. The findings of our study are as follows: CSR is not only positively related to green corporate image but also positively related to the job seekers'' intention to apply. The stronger the green corporate image the greater job seekers'' intention to apply for vacancies in this corporation. We also found that green corporate image has a mediating effect on corporate social responsibility and to job seekers'' intention to apply for vacancies in this corporation. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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