A Study of the Relationship between the Characteristic of the Elementary School with the Marketing strategies and Satisfaction of the Students' Parents--- A Case Study as two small Elementary Schools in Nantou County.
| Autor: | Hsing-Hui Chen, 陳幸惠 |
|---|---|
| Rok vydání: | 2011 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 99 The purpose of this study is to explore the relationships between the school features on the marketing of two small elementary schools and parental satisfaction at the elementary schools, to understand the school features of two elementary schools in Nantou County, the school marketing and parental satisfaction, to analyze different background variations of parents, aware school features, the strategies of the school marketing, and the difference of parental satisfaction, to investigate school features, the relationships between the strategies of the school marketing and the parental satisfaction. The research was adopted questionnaire and the samples are the parents of two small elementary schools in Nantou County. The results of the study are as follows: 1.The paretns can roughly understand the features of the school development 2.The parents can mostly realize the strategies of the marketing pushed by the schools. 3.The parental satisfaction reaches a better level. 4. The parents are from different background whose perception of the school features is alomost the same. 5. The parents are from different background whose awareness of the strategies of the school marketing is no obvious different. 6. The parents from different background present slightly different the level of the satisfaction for the schools 7. The school features and the strategies of the school marketing has a high positive correlation. 8. The school features and the level of parental satisfaction has a good correlation. 9. The strategies of the school marketing and the level of parental satisfaction has a high positive correlation. Finally, according to the conclusions, this research has the suggestions for the findings and the relative reserch in the future. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|