The Relationship between Website Interactivity and User Satisfaction: Focus on Content-based Website
| Autor: | I-Wen Su, 蘇裔文 |
|---|---|
| Rok vydání: | 2011 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 99 Internet is composed of a group of individual interactivity, but there are a variety of online interactivities. This study will examine the classification of the various interactive Internet websites, and the influence of interactivity user satisfaction. The interactivity is classified as system to users, administrators to users, and user to user. This study provides information from existing content-based websites to gather user data. The independent variable is the website interactivity, and the dependent variables are user satisfaction, trust and e-loyalty, and the moderating role of subjective knowledge. Focus on the effect between 3 kinds of interactivity and user satisfaction. After 450 participants using the website, find out the relationship between interactivity and satisfaction. Then using regression analysis to measure the relationship between satisfaction, trust, and e-loyalty. And find out the effect of subjective knowledge on the relationship of interactivity and satisfaction. This study found out that the influence between website interactivity type and user satisfaction is not significant. According to regression analysis, user satisfaction has significant effect on trust and e-loyalty. When building a website, Website provider or website manager should focus on user satisfaction, trust and e-loyalty. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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