A Study of Decision Factors for College Choosing of Extension Education Division Enrollees of Technology and Vocational University — Taking C College as an Example
| Autor: | Chuan-Chuan KUO, 郭娟娟 |
|---|---|
| Rok vydání: | 2011 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 99 The decline of birth rates in Taiwan has worsened in recent years. Despite the decrease of schooling population year by year, the number of colleges is still on the increase, causing an imbalance of demands and supplies in highereducation. All colleges, particularly those offering extension education, are faced with more difficulties in recruiting students. The pass rate of the joint examination for four-year extension education programs and two-year night-division programs in northern Taiwan reached a record high of 78.20% this year. Under the promotion of lifelong learning by the Ministry of Education, universities in Taiwan are developing toward providing more diverse curriculums. This tendency also highlights the importance of further education programs for adult education. To attract more students, recruitment strategies become particularly important. In setting up recruitment strategies, students’ future needs and variation of their needs should be first understood. Hence, this study investigated the following issues: What are the factors determining college choice among students of four-year and two-year extension education programs? Is their school choice significantly affected by their jobs? What are the gender differences in common factors considered? Results showed that among the common factors determining college choice, “college’s overall performance and outstanding achievements” were most highly emphasized by students of four-year further education programs, followed by “promotion of recruitment information” and “people influencing college choice”. “Living functions” and “college ranking” were less important to them. For students of two-year extension education programs, “college’s overall performance and outstanding achievements” were also most important, followed by “promotion and advertisement of recruitment”, “job factors”, and “people influencing college choice”. They were less concerned about “living functions” and “school ranking” as well. In terms of gender differences among students studying in four-year extension education programs, female students were more influenced by “overall impression of the college”, “professors’ academic background and research capacity”, “teachers”, and “convenience of accessing the college” than male ones; male students were more influenced by “recruitment information on the radio”, “recruitment information on papers, bus banners, and overpass banners”, “recruitment information distributed by supplementary education providers”, and “telephone promotions” than female ones. Among students studying in two-year extension education programs, female students were more influenced by “college’s laboratory and research facilities”, “professors’ academic background”, “college’s honor of being designated to execute Teaching Excellence Projects”, “post-graduation career”, “recruitment information on papers”, “website of college”, “distance from home”, “convenience of accessing the college”, “the rank of college and department in university of science and technology”, and “the rank of college and department on the web”than male ones. “Friends” were more influential to male students than to female ones. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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