Discussion on Key Success Factors of the Micro-Entrepreneurship-A Case Study of Independent Restaurant
| Autor: | Huang, Pao-yuan, 黃寶元 |
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| Rok vydání: | 2011 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 99 According to statistics showed from Directorate-general of Budget of the Executive Yuan, that the unemployment rate was 4.92% in October, 2009. As the macro-environment is in a slump, “entrepreneurship” is one of the manner for many people to seek for other way out. The research of what causes restaurants to fail from Parsa, Self, Njite and King(2005) shows, the failure probability for the chain restaurant within three years’ operation is 57.2%, and 61.4% for the independent restaurants, however there is only 40% restaurants can survive in market over 3 years. The study from Kale and Arditi(1998) found that, at the initial period, there are a great many firms too small to have a higher failure probability, this proves the enterprisers of micro dinning industry required to sustain highly risks of failure. Dining entrepreneurship seems easy to manage, in fact it requires multilateral knowledge and is struggled when planning for the entrepreneurship stage. However with professional knowledge and skill will increase entrepreneurship success rate. Thus the base of this study is established on correlation literature reviews as the research construction. In the meantime, synthesize literature and interview results to build four constructs surface: entrepreneur personal characteristic, entrepreneurship motive, entrepreneurship performance, key success factors, which is to investigate the relationship between successful entrepreneurship as the research construction. Using thorough qualitative interview for five successful independent restaurant’s micro entrepreneurship owners. This is basic on personal background, entrepreneurship motive, effect on success-failure factors as related research data, and then to synthesize interview data and analysis what is the key factor of a successful micro entrepreneurship. According to data analysis, we have the following conclusion for the research. That includes “location of nearby shopping district & store selection”，”flavor of food quality”,”customer relationship”,”cost control” any displays in many way. As well as to bring up specific and practical proposals, so as to raise potential entrepreneur ‘s successful possibility. Based on research shown entrepreneur should found out restaurant’s competitive advantage, adjusted the change in accordance to environmental and strategical variety. This is the key factors for a successful long term business. Keywords: micro-entrepreneurship, entrepreneurship management, key success factors, independent restaurant. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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