A Preliminary Study on the Relationship Between Party Candidates' Political Campaign Networks and Election Outcomes: The Case of 2009 County Magistrate and Mayor Elections in Taiwan.
| Autor: | Yang, Chia-Chun, 楊家鈞 |
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| Rok vydání: | 2010 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 98 "Internet" in today's society is a popular communication tools (technology), due to advances in information technology, the spread of technology to the traditional messages to the audience, takes some time, thanks to "Internet" is giving birth, the speed of dissemination of information into the microseconds. In this study, the way the Internet campaign called the use of campaign information online, and through the literature to explore and understand the evolution of election broadcasting, domestic and international experience in the use of campaign information network to find information online in the election campaign in the color and use the feet to play the way, and then through the quantitative research will assess the 2009 municipal elections by the election campaign competitive information network (evaluation index sorted by cities and counties), with the election results (counties and cities in percentage of votes order) do Spearman correlation analysis to analyze the correlation between the two. A literature review found that although the part of the campaign information can be found very helpful Electioneering network, but through research have found otherwise, its electoral competitiveness associated with the election results can be said to be very low, may be indicators for the assessment of Observation alone can not only his campaign Web page information, but to observe the core meaning of propaganda in order to clarify the rest of the election results were correlated. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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