From Language to Money:An Attempt of Semiotic Approach to Understanding Financial Crisis
| Autor: | Chen, Pojen, 陳柏任 |
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| Rok vydání: | 2011 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 99 According to Saussure, semiology consists of the study of signifier and signified, and principles found in semiology or semiotics would not only be applicable to linguistics but also to the science of finance. This is going to be a new field of investigation which we might call financial semiotics. This new branch of semiotics will integrate both linguistics and the science of finance into one well-defined territory. Peirce defined semiotics as the scientific” doctrine” of signs-the term doctrine refers to a theoretical system of knowledge based on artificially worked out concepts and principles. Since Peirce, the field of semiotics has become truly enormous. It now includes, among other things, the study of how animals communicate, body language, of the arts, of metaphor, of myths, of media messages-in sum, of anything that makes human life interesting or appalling, including the animal we call Financial Tsunami. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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