Investigate the impact of Recycled Rubber Tireon Green Golf Balls Industry－A case of Wilson Eco Golf Balls
| Autor: | Tung-Nan Huang, 黃東南 |
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| Rok vydání: | 2011 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 99 According to reports (Howmade.com 2009), there were 850 million of Golf balls been produced annually and the volumes are still going up, that means the raw materials will be required to cover the production in order to meet the huge requirement. Especially, the Rubber source is the primary priority. After study, the volume of Rubber materials is approx. 40 ~ 50% weight of entire Golf balls, thus there are approx.40,000 ~ 45,000 tons of Rubber being used for Golf ball industry annually, but it is rare to see the recycle system in Golf ball, especially in the Golf ball core resource. This case was investigated through the theories of Five (Six) Forces, Value chain and what is the Green Golf ball industry impact of Recycled Rubber Tire. This case was adopted by the Qualitative research method which was based for the interview and data analysis, and it is understood how was effected and impacted on the industrial structure and Value chain after introduced the Recycled Rubber Tire. Based on the conclusions, the structure powers of Competitive rivalry within an industry, Threat of substitute products and Threat of new entrants were became weak, but the structure powers of Bargaining power of Customers, Bargaining power of Suppliers and Complementary products were became strong after introduced. The structure of Value chain of Suppliers, Manufacturers and Buyers were changed for orders. Besides, we have also analyzed and figured out the main factors of Barriers to entry which were included the source of Recycled Rubber tire supplier, build up the process and core technology and Patent application & approval. Keywords: Green products, Five Forces Analysis, Value chain, Resource-based and Technological innovation. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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