The Study of Relationship Quality Brand Relationship Quality to Price Sensitivity of Luxury Goods between Taiwanese and Mainland China's Consumer

Autor:	Yu-Chen Peng, 彭玉成
Rok vydání:	2011
Druh dokumentu:	學位論文 ; thesis
Popis:	99 This study state the consumers' price sensitivity. We focus on the sensitivity influenced by quality of international luxury brand, including relationship quality and the brand relationship quality. The object of study: The consumers of Taiwan and China who have purchased luxury goods within the last year, and both Taiwan and China are study areas, a total of 350 questionnaires, collected 339 questionnaires, 259 of valid questionnaires. The results show that: First, when relationship quality is higher, the price sensitivity has a positive impact. Second, when brand relationship quality is higher, the price sensitivity has a positive impact as well.
Databáze:	Networked Digital Library of Theses & Dissertations
Externí odkaz:	http://ndltd.ncl.edu.tw/handle/04369509609265749025 Zobrazit plný text záznamu