A Research for Business Model of Bid Money On-line - Using Bank S in Taiwan as Example
| Autor: | Chia-Hui Lu, 呂佳慧 |
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| Rok vydání: | 2010 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 98 Money bidding is a traditional financial tool with a long history in Chinese society. It has been deemed as a money saving and borrowing tool in the past time when people didn''t have so many choices for financial management. The success of this traditional tool relied on the mutual trust of each member in the bidding group which has become a difficult goal to achieve nowadays. Taking this into consideration and with the help of advanced internet technology, bank started to replace individual and became the head of the bidding group to mitigate the risk involved to eliminate participants'' concerns of other people''s credit and started to offer money bidding service from "Brick" to "Click" in 2008. Bid money on-line is an innovative financial tool with patent protection. The mechanism is operated under traditional money bidding frame with added bank credit survey system and no-fraud guarantee. Can the bank use such first-mover advantages to create a more convenient investing environment and bring more benefits for their members while in the mean time getting more transactions and expanding their business? This research emphasizes on MMA bid money on-line service; uses "Content Analysis" to collect total 547 related discussions from MMA discussion forum to analyze the business model of bid money on-line and offer managerial implication for reference. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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