A Study on relationship among Tourism image, tourism experience, perceived value and behavioral intentions –a Case Study of Gukeng Tourist area
| Autor: | chai-pei Lee, 李佳珮 |
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| Rok vydání: | 2010 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 98 In recent years, the growing tourism market in Taiwan to expand, many township counties combined events, gourmet snacks booming development as tourist attractions, but the overall environment as the impact of ecotourism industry is faced change in the trend, how to travel to find location and survival of their own niche in order to be able to long-term sustainable development, this is a subject of concern in this study. In this study, Yunlin County Gukeng areaTourists explored the variables, used purposive sampling survey, a total of 500 questionnaires send out, acquired 420 effective questionnaires. The purpose of explored the relationship between Tourism image, Tourism experience and Perceived value on Behavioral intentions, data were analyzed by using descriptive statistics, exploratory factor analysis, t- test, correlation analysis, one-way ANOVA, scheff''s method, validity analysis and linear structural equation modeling were used for data processing. The results are as follows： 1.Gukeng tourists backgrounds mostly 21-30 years old, mostly female visitors; live mostly in central; tourists monthly income under10,000; partners to come with their families and relatives; and resource of this tour information was mostly from the introduced by friends and relatives. 2. Tourists in the tourism image of the background variables were not significantly different;in part of the tourism experience in tourism background variables on the significant differences; in part of the perceived value in tourism background variables on the significant differences; in part of the behavioral intentions in tourism background variables on the significant differences. 3. Tourists tourism image had significant positive effect on tourism experience; tourism image had significant positive effect on perceived value; tourism experience had no significant positive effect on perceived value; tourism experience had no significant positive impact on behavioral intentions; perceived value had significant positive effect on behavioral intentions ; tourism image had no significant positive influence on behavioral intentions. The results showed that tourist perceived value is the mediator of the cause-effect model. The results of this study would managed according to the meaning of the proposal. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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