Market Orientation, Relational Capital & their effect on Corporate Performance - A case study of Information System Company
| Autor: | Yu-Ching Pan, 潘宇青 |
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| Rok vydání: | 2010 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 98 The company''s internal control of information, customer relationship maintenance & the degree of internal communication & coordination are relatively important; Supplier providing information & competitor response to customer dem& in products also account for the key position to obtain orders. The study aims to explore on how market orientation & relational capital affect business performance, in order to find out the key factors affecting performance of case company which can be used as reference for company in resource allocation. The framework of paper includes "market orientation," "relational capital" & "business performance;" Among which "market orientation" includes aspects in intelligence generation, intelligence dissemination & intelligence response; "relational capital" includes aspects in commitment & trust. "Business performance" is employed as dependent variable, which undergoes tests of reliability & validity using questionnaire survey for research. We discover from the study result that intelligence generation, intelligence dissemination & intelligence response have significantly positive impact on business performance. Moreover, the trust & commitment in relational capital also has significantly positive impact on business performance. The study recommends the company from case study to encourage intelligence collection on external environment, such as intelligence on customer, competitor, supplier, & technology, in addition to thoroughly communicate & discuss within the business organization, in order to strengthen trust & commitment to achieve inter-organizational work commitment & to gradually improve business performance. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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