Using Content Analysis in Explorering Newspaper Reports on Social Workers: Cases form the United Daily News and the United Evening News, 2000-2009.
| Autor: | Mu-Chen Li, 李沐蓁 |
|---|---|
| Rok vydání: | 2010 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 98 Society is made up of people. Social workers' job is one that require frequent contact with people. In a social environment, how one is viewed can be an important aspect to one's work. In this paper, perspectives on how social work is viewed in society will be discussed. Of the many conduits of viewpoints we have in society, news media is the most broad and widespread in shaping public opinions. Due to limitation of time and resource, this study will focus on traditional newspaper media, on how it portrays social workers in its reporting. Except years when extraordinary events have occurred, reporting from the past ten years will be extracted in an effort to see how social workers are portrayed in newspaper media. This paper analyzes the content of news articles, from United Daily and United Nightly news papers between year 2000 and year 2009. Most frequently, these newspapers present social workers as "social case workers." Though less frequently but still significant, social workers are often portrayed as "executors" and "public speakers." Based on the frequency of portrayals, in combining these portrayals, we can summarize newspaper's view of social workers as "individual case workers." In analyzing the content of the reports, one finds that social workers are further portrayed as "individual case workers delegated to deal with people on the fringe of society." The formation of this kind of image for social workers seem to be a product of newspaper media's own values and production process. Under such a framework, making social work advocacy role being intercepted, limit shrunk to "deal with personal problems of the case worker" role, rather than the voice for the disadvantaged, the pursuit of social justice that image. Social workers should go beyond the newspaper media's stereotype. To balance between others' portrayal and social workers' own self-identity, maybe online media with more diverse channels can help social workers present themselves in a way that's closer to their own expectations. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|