Lounge Bar Consumers' Leisure Motivation and Satisfaction - A Case Study of Kaohsiung
| Autor: | Ren-wei Huang, 黃仁韋 |
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| Rok vydání: | 2010 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 國際高階經營管理碩士在職專班(IEMBA) 98 Nigh life is an important part in Taiwanese’s ordinary live, and lounge bar is one of the new and growing market sectors. In this study we try to understand and analyze the lounge bar consumers’ leisure motivation and satisfaction. We choose Kaohsiung city as our study area. 450 questionnaires are delivered to lounge bar consumers and 389 valid questionnaires, the respondent rate yield for 86%. Descriptive statistics, ANOVA and Chi-square are adopted. Our finding shows stimulating retailer is the most important one for lounge bar consumers’ leisure motivation, secondly is to avoid for the stresses of social and intellectual, and competence is the last motivation. The most satisfied dimension for lounge bar consumers is relax of leisure, meanwhile psychological dimension is the lowest one in the leisure satisfaction. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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