Research on Innovation Business Model：A Case Study of W.C Dental Clinic
| Autor: | Hsin-Cheng Liu, 劉興成 |
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| Rok vydání: | 2010 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 98 Dental industry is very competitive industry, in recent years, facing the following changes in the environment （1） With the income and quality of life improvement, people pursue higher quality of dental services （2） In 1998, the policy of global budgets or expenditure limits has restricted the income of dentists （3） New items at one’s own expense has become a new growth opportunities for the dental clinic. If the dentist wants to increase revenue, to reduce procurement costs must increase revenue at their own expense. In such cases, the innovative business model has become the important part in dental clinics. Main purpose of this study is to discuss the innovative business model of the WC dental health care system. By using business model proposed by Hamel as the basic framework, we can understand how this business model innovation to achieve the situation of growth in operating performance for years. This research found: （1） WC dental health care system innovation business model is not only a "service innovation", but also a "process innovation", it is could be said its business model innovation can be an extensive scope. （2） The most special of innovative business model in this case study is that transform the clinic concept to provide goods and services from a place into "products" of the double identity. （3） The WC dental health care system has the following two diliemma: 1. different geographical environments have different external interference factors, customers also have different characteristics, so to copy the successful innovations is difficult. 2. WC opened clinic clinics and sold clinics models, at reasonable price points have been unable to find buyers in Taiwan, now have someone who will take over from overseas. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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