A Study of the Relationship among Corporate Social Responsibility, Innovation and Operational Performance

Autor: Yu-Chun Tai, 戴雨純
Rok vydání: 2010
Druh dokumentu: 學位論文 ; thesis
Popis: 98
Corporate Social Responsibility (CSR) is one of the most popular corporate issues in recent years, which is related to the establishment of the corporate product image. Also, products must be unceasingly innovated and created to ensure sustainable survival and development of corporation in markets. In brief, corporate sustainable operation should condition on CSR and innovation. In the past, however, there were few study both combining CSR and innovation on corporate performance and making empirical research. Hence this study is going to explore the impact of these two elements on corporate performance, and the result showed that both of CSR and innovation have a significantly positive correlation with corporate performance; in particular, the effect of CSR on operational performance is even more significant. During the process of taking CSR, corporation can not only cut down other operating cost, but also build up its reputation, so as to win stakeholders’ support, and thus get higher profits for itself. The relationship among CSR, innovation and operatonal performance is complex. The interactions of CSR with the input of innovation (R&D) have a positive correlation with operational performance; the positive effect of the big size corporation and innovation industry on operational performance is particularly more significant. However, interactions of CSR with the output of innovation (Patent) are not up to the sigaificant level. As a result, this reach suggests that in addition to putting emphasis on CSR and business innovation, the corporation can also combine both of which to develop green products for following the current international trend, for bringing the greatest benefit to society, and for making the greatest possible profits for itself.
Databáze: Networked Digital Library of Theses & Dissertations
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