Customer Relationship Management- Case study of Taiwanese Companies
| Autor: | Hsiao-yun Kuo, 郭曉芸 |
|---|---|
| Rok vydání: | 2010 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 98 China has shown its economic potential since the market is open to the world two decades ago. Firms have to consider how to stand out in the fierce competition when this world factory. This research adapts qualitative approach to understand how Taiwanese companies perform customer relationship management in different industries. Besides, relationship marketing concept is incorporated into the research to better understand “Chinese deal” in reality. In the findings, the research shows that for Business to Business approach companies, negotiation and long-term communications have positive influences in building trust among organizations. As in Business to Customer approach, firms have to rely on channel management and different marketing mix to strengthen the relationship. Moreover, the research has found that relationship marketing lies in all stages in maintaining good relationship in Chinese market. Therefore effective networking becomes one of the focuses for firms to maintain long-term and profitable customer relationship. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|