The Influence of Critical Factors on Guanxi Performance in the Banzhuo Industry
| Autor: | Yi-Meng Huang, 黃以孟 |
|---|---|
| Rok vydání: | 2010 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 98 Banzhuo industry is not just an important, representative and traditional Taiwanese culture, but also an important economic resource in Taiwan. The most influential marketing channel to Banzhuo industry is still by word-of-mouth, such as customers, relatives, friends, employees to others. Moreover, Guanxi must be considerable in Banzhuo industry as the employer need to promote their performance by others’ recommendation. Therefore, this research investigated the influence of guanxi and peer relationship on guanxi performance by viewpoint of Banzhuo employers and employees. This study used purposive sampling, 221 were valid samples which appropriate for further analysis. Demographic analysis, factor analysis, correlation analysis and SEM were used to examine the data. After integrating the results of the empirical analysis, the findings of the study are as follows: (1) Individual guanxi are significant influence peer relationship. (2) Guanxi are significant influence emotional intelligence. (3) Guanxi are significant influence gaunxi performance. (4) Peer relationship are significant influence emotional intelligence. (5) Peer relationship are significant influence guanxi performance. (6) Emotional intelligence are significant influence guanxi performance. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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