A revisit on model of Tourism image --with study in dynamic view
| Autor: | Yu-Han Chen, 陳妤涵 |
|---|---|
| Rok vydání: | 2010 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 98 The establishment of tourist images for the tourist development of the areas has a importment influence, because a tourist sightseeing places in the area of the image will determine the development and stagnation, and the formation of tourism image is divided into three stages, whether in pre-travel, in traveling and after traveling, the city has always existed and the continuous process of change and impact of tourists tourist image. In contrast, tourism imagery research has become increasingly diverse and rich trends, many scholars of tourism imagery and other information on the relationship between variables, but more to perceived quality, satisfaction and other variables as the main research variables, but in fact tourism image points into three phases, each a major impact factor should also be different. Therefore, this study will be sources of information types, the number of sources of information, demographic variables for the pre-impact factors, exploring the relationship between tourism image, and to further explore the formation of the tourist image of the three phases, for perceived quality, perceived value, satisfaction and behavioral intentions, what difference in the degree of influence. In this study, go to "Lukang" off-campus teaching as the sample of the university students, test facilities in three stages, each stage of 250 copies of each issue, issuing a total of 750 copies, 705 copies of valid questionnaires, Using one-way ANOVA analysis, regression analysis and linear structural model as a data analysis method, the result of (1) source of information will impact on the tourism image, especially the effect of friends for the best. But the number of sources of information will not affect the tourist image; (2) For all stages of tourism imagery perceived quality, perceived value, satisfaction and behavioral intentions have a direct impact, and the degree of influence due to the different stages have different degree of influence, of which tourism image for perceived quality and behavioral intentions in the second phase of the best impact, while the tourist image of perceived value and satisfaction for the third phase of the degree of influence in the best. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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