Applying Google Map AJAX and Augmented Reality to Commodity Display
| Autor: | Cheng-Che Tsai, 蔡政哲 |
|---|---|
| Rok vydání: | 2010 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 98 According to the Market Intelligence Center (MIC) statistics, Taiwan's e-commerce market will reach nearly 1,500 million, reporting positive growth of 54.5 percent when compared to last year. According to CNN reports, the scientists estimated that the last batch of IP addresses will be released on September 2011 and after that there are no IP addresses available. This reflects more and more consumers to make a purchase thru internet. Therefore, e-commerce has become the mainstream of consumer buying patterns. In fact, current e-business products usually adopt pictures and text to display the product. As a result, consumers often feel distress or regret about commodities after making a purchase. To solve this problem, 3D augmented reality display technologies provide lifelike experiences for internet customers and can create more interactions to enhance internet customer interface. This approach reduced the distance between real commodities and images of commodities. In addition, carrying out transactions through e-commerce has been operating for years, but most of the e-commerce sites can not provide users with a more efficient way to display commodities for internet shopper. This is because the traditional website can’t meet the customer requirement. To solve this problem, both 3D animated view with augmented reality technology and AJAX shopping cart have been developed in this study. Using an interactive display modus, with rotation and zooming, a long lasting impression of the product can be established in the internet customer mind as the direct interaction creates an emotional link between the internet customer and the product, respectively. Then, the system was evaluated by the technology acceptance model (TAM Model) for system evaluation. After assessment, the results of this study are listed in the following: (1) the system is easy to use for the internet user (2) the use of the system is helpful for the internet user (3) perceived ease of use and perceived usefulness have a positive impact on the internet user’s attitude (4) the use of internet user’s attitudes has positive influence on the actual use |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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