The Research in the Golf OEM Iudustries of the Relationship between International Buyer-Supplier and Sub-contractors' Competitiveness Analysis.
| Autor: | Yen-Lei Wu, 吳彥磊 |
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| Rok vydání: | 2010 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 98 The trend of Globalization, Internet, and evolution changes within industries, cooperations are exploring into Supply Chain Management. Firms are exploring on how to intergrate SCM into thier corporate''s strategy to enhance on core competency, and continue to stay competitive. Due to excellence in manufacturing capabilities, quality control and competitiveness, Taiwanese golf equipment suppliers have become a major player in the Global Golf Market in the recent years. However, as the major markets are in Europe, USA and Japan, Taiwanese companies'' business model and supplier chain strategy have become important agenda. The research objective is to use supplier chain strategy by Christopher (2006) to explore its relation with the golf''s industry characteristics and business strategies. The research objects are the top two Taiwanese Sport Equipment Suppliers and research method used is Descriptive Case Study. The key findings of the research are, 1. Industry that have high uncertainty in demand and a longer lead-time in characteristics, players within the industry are more likely to adapt a combination of ''customer-oriented'' and ''operation excellence'' strategies, like Sport Equipment Industry; 2. More-focused corporate is more likely the to adapt a "customer-oriented" strategy";3. More-focused the corporate strategy and virtual integration will trend towards "customer-oriented" stratgies;4. The corporate that have Bargaining Power within the industry, is more like to have more leadership in both the supply chain and "E" development strategies ;5. More-technological complicated of the coporate is, its supply chain strategy is more likely to trend towards ''operation excellence''. The contribution of this study is to analysis the status of the industry that these Taiwanese Sport Equipment companies, their business model and how to upgrade and elevate cop rate''s core competitiveness. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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