A Qualitative Research on the Interaction of Design Department and Marketing Department in Precision Machinery – A Case Study of H Company in Center Part of Taiwan

Autor: Jung - Cheng Lin, 林俊成
Rok vydání: 2010
Druh dokumentu: 學位論文 ; thesis
Popis: 98
In this study, the most representative precision machinery manufacturers in the middle of Taiwan is selected and to explain the interaction between the relevant actors of the marketing department and design department. In addition to explore the design and marketing department of the relevant development properties from the development point of view. By using case study approach for data collection from the design and marketing department and interviews the president of the company in order to explore the interaction between R & D and analyze the data. Propose the following conclusions as reference: 1. Comply with product customization needs of the communication mode, includes a formal mode of communication within the company, as well as informal communication. Appropriate informal mode of communication, will help those who master the usual management problems that might arise with a minimum of time to solve the problem. 2. The product design process, designers and marketing personnel interactive communication approaches, including strengthening the staff training, increase the designer's communication skills for the establishment of marketing personnel to understand the professional capacity of the product. Help to improve the quality of product design and increase the competitiveness of the company. 3. Interactive communication solutions are process issues within the company in charge through the communication between the problems encountered by the views of the dispute, only by the general manager to decide, is a direct type of internal management. The benefits of this approach can be done directly instructed by the company executives, is conducive to efficient progress.
Databáze: Networked Digital Library of Theses & Dissertations
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