The study on the relations between the enterprise charity image and organizational competitive advantages - The Southern Region Branch, Chunghwa Telecom Co., Ltd.
| Autor: | zhang jin lcng, 張進龍 |
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| Rok vydání: | 2010 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 98 Facing technical high development, society's fast vicissitude, when meager profits approaches, telecommunication service industry is getting more and more intense in the market competition. The negative news like of material outflow, the communication drew a prizewinning ticket, the cheating group to run amuck especially in recent years and so on events not to have it not to have, everywhere aimed at the telecommunication service industry challenge, had the crisis of confidence relatively, but faced all sorts of crises also to stimulate to undertake the corporate social responsibility to the telecommunication service industry, but promoted research of the enterprise charity image and organizational competitive advantages. This research conducted open an empirical study through a qualitative approach. The purpose of this study is trying to explore the framework on the corporate social responsibility for the telecommunication institution. Differentiates section chief take The Southern Region Branch, Chunghwa Telecom Company respective various transport business place are responsible for this service and manages the personnel as the object and based on previous researches, this study concluded four categories of corporate social responsibility for telecommunication service industry. 1. Economic Responsibility: Good quality products, appeal channel for customers, business sales performance. 2. Legal Responsibility: Support the related laws and legislations for protecting environment. 3. Ethical Responsibility: Well system of employee training, support technology development, community citizenship, and the concept of respecting employees. 4. Discretionary Responsibility: Charity, helping the minority group, improving social problems, and corporate vision. After empirical analysis, the obtained conclusion is as follows: Overall, companies have accepted and taken some actions on both responsibilities, Economic and Legal. In addition, there are two constructs in the category of Ethical responsibility, employee training and respect employee, improved from the level of “acceptance” to “action”. In addition, the other two constructs in the category of Ethical responsibility, support technology development and community citizenship, have been accepted by the executives but can’t achieve the level of “action” as some related limited regulations. Finally, the construct of Discretionary responsibility has not been taken any action by these interviewed companies. Direct against this result, some suggestions are give to the sponsoring corporate, special events unit, and further research, expect to be able to offer some contribution to the business community and academia. Key Words: Telecommunication service industry, corporate social responsibility, social capital, economic responsibility, legal responsibility, ethical responsibility, discretionary responsibility. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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