A Study on Influence of the Media Types on Tourist Decision Behavior about Selection Tourist Sited – A Case Study of Nan-Chung Hsiang, Miao-Li County
| Autor: | Hsu-Liang Huang, 黃旭良 |
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| Rok vydání: | 2010 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 98 In recent years, many cultural characteristics with the local environmental vitality of the development of travel and tourism industry, The industry's competition is extraordinarily intense,The limited use of relevant resources to attract more tourists come and spend money.Using the Nan-Chung Hsiang, Miao-Li County as research object, to discuss the relativeship between destination Image, perceived media types effect, and customer loyalty. and confer the effect of demographic attribute variables on the research framework, The studies using questionnaire and discover relativeship between different variances and research propostion by statistical analyse method. The result show: 1.There is a significant difference refer to the tourist with perceived media types effect on the destination Image. 2.There is a significant difference refer to the tourist with perceived destination Image on the travel decision-making. 3.There is a significant difference refer to the tourist with perceived destination Image on the loyalty behavior intentions. 4.There is a significant difference refer to the travel decision-making on the loyalty behavior intentions. 5.There is no significant difference refer to the background of tourist with perceived media types effect, perceived destination Image, travel decision-making and loyalty behavior intentions |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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