A Study on Recreation Satisfaction and Revisit Intention at Leisure Farms--A Case at the Du Ciao Sian (Unicorn beetle) leisure farm
| Autor: | ming-chuan Li, 李銘權 |
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| Rok vydání: | 2010 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 98 The target of this study is focused on Du Ciao Sian (Unicorn beetle) leisure farm at Chung Pu, Chia Yi County, Taiwan. The Unicorn beetle leisure farm used to be a conventional farm where cow were raised for producing milk, yet it has been changed and transformed into a complementary farm to provide visitors with both educational and recreational experiences without paying any entrance fee. The unique business model has attracted much interest for the visitors since then with different management style and recreation experience. The purpose of this study is to investigate the relationship among visitors’ recreation experience, setting importance and satisfaction. By utilizing the differences between setting importance and satisfaction, the differences were used to examine the degree to which the impact would be on visitors’ revisit intention to the study area. The study results would provide managers with some management suggestions for the owner of the farm as the references for his/her future business operation. A structured questionnaire survey was adopted to collect data for statistical analysis including one way analysis of variance and exploratory factor analysis. The main conclusions were obtained as followings: 1. For respondents’ social economic attributes, only age has significant affect on their sensory experiences, else no significant differences in recreation experiences were found among social economic attributes. 2. There is a significant relationship between visitors’ recreation experiences and satisfaction. 3. There is a significant relationship between visitors’ setting importance and satisfaction. 4. A significant relationship is existed between visitors’ satisfaction and their revisit intentions. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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