A Study of the Critical Successful Factors on Leisure Agriculture Development
| Autor: | Hui-Lin Chang, 張慧玲 |
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| Rok vydání: | 2010 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 98 The main purpose of this research was focused on exploring the key successful factors of promoting Leisure Agriculture. The researcher expect all the managers of leisure Agriculture can have their own unique and special way on running their business and attain competitive advantage. on the premise, the study carry on expert's questionnaires to discuss the key successful factors of promoting leisure Agriculture and serve as reference for both the academic and leisure Agriculture business communities. Three steps of questionnaires were sending to the professional in the leisure agriculture industry. That applied Delphi method and AHP method. During the two steps Delphi questionnaire and The AHP questionnaire collecting, there were 37 respondents returned and valid both. The results of this study reveal that the key success factors of promoting leisure Agriculture concluded ten factors, including 1. The ecological resources of the animals and plants, 2. Topographical view, 3. Planning made up in marketing, 4. Coaching policy of the government, 5.View of agriculture and animal husbandry, 6. Agriculture and domestic animal experience activity herded, 7. Administrative direction of the government, 8. Environmental program on the foundation, 9. Agriculture and domestic animal products, 10. Maintenance of the environment. At last, the study conducts a synthetic discussion based on the above results and serves as reference for the managers of leisure Agriculture and Relevant units. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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