Developing a consumer behavior model for online group-buying
| Autor: | Chun-Chieh Huang, 黃俊杰 |
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| Rok vydání: | 2010 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 98 With the rapid development of the internet, virtual internet shops are opened everywhere that encourages customers to consume on the Internet. Owing to the convenience of the internet, the enterprises have to master the marketable fluctuation. According to records of transaction over a long period, they understand customers’ different needs and specialities. Then they analyze the consumer behavior and predict their favorites in order to provide customers the suitable sales promotion and encourage customers to buy their products. The research are bases on records of group-buying customers and utilizes Reliability Analysis、Factor Analysis、ANOVA、Pearson Analysis and K-Means to do Statistics Analysis of questionnaires. With considering the influence factors, the enterprises can set up certain selling strategies to satisfy different needs of customers according to their consumer behavior. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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