The research of constructing evaluation indexes aboutmanagement quality in Taiwan hot spring hotels

Autor: Shang-yi Wu, 吳尚怡
Rok vydání: 2010
Druh dokumentu: 學位論文 ; thesis
Popis: 98
This research is to constructing Taiwan hot spring hotel evaluation indexes to realize the fatal items of management quality. Finally, we make a conclusion for it by weight analysis as the suggestion for hot spring hotel operators. By second perspective, we make it in an important sequence, which is “service quality (43%),” “hot spring resource (34.7%),” and “architecture equipment (21.4%).” With the above results, we can realize the service quality is more influential than hot spring resource and architecture equipment, producing much more positive that shows operators should put emphasis on service quality as organizing a hot spring hotel. There are three evaluation items in weight analysis. First, “training staff and service attitude”, which is more important than the other two that reveals operators must equip with well-disciplined and the attitude of customers first, so that they could keep tourists for long term. The staff have professional service is the key point to develop hot spring hotels. Second, “hot spring culture and marketing features” could create permanent local culture, if the effective marketing could match international trend to grow innovation in any hot spring hotels for attracting customers. Finally, “meal quality and service,” if hot spring operators provide customers with those gourmet foods, especially local unique food, which combine with wonderful stay, so that customers could also enjoy both hot spring and gourmet meal. Therefore, “meal quality and service” would be additionally significant. According to this study, we advise hot spring hotel operators must emphasize on these three factors to promote the management quality, and it will be helpful to satisfy customers and make the business achievement higher.
Databáze: Networked Digital Library of Theses & Dissertations
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