The Vietnamese Outbound Tourists' Selection Criteria for Choosing All-inclusive Package Tours
| Autor: | Thi-Thu-Thuy Vu, 武氏秋水 |
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| Rok vydání: | 2009 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 97 This study focuses on identifying the important selection factors for all-inclusive package tours perceived by Vietnamese outbound tourists. A total of 33 selection criteria were identified and among them, safety of the tour was viewed as the most important criterion for package tour selection, followed by guaranteed departure, price of the tour, and service quality. The selection factors were then derived from the selection criteria by using factor analysis, there were 8 selection factors (Service quality; Word-of-mouth & Price; Promotion; Safety of the tour; Attractions; Convenience; Interests; and Time). The result of independent-samples t Test and One-way ANOVA revealed the fact that travel related behaviors were related significantly to the choice of all-inclusive package tours. Finally, recommendations for travel agencies were made consisting of safety of the tour, training for escort & tour guides, and customer care services. These recommendations are believed to enhance attractiveness of package tour and travel agencies’ competitiveness. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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