Corporate Social Responsibility as a Competitive Advantage– Business Model Perspective
| Autor: | Ke-Chun Chen, 陳科均 |
|---|---|
| Rok vydání: | 2009 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 97 In this study, we analysis competitive advantages of corporate social responsibility (hereafter CSR)implementing in corporations from business model perspective. Research method is semi-structured interviewing. Investigating Business Model elements from 3 cases, this study tried to find out differences effects for corporations, which implement CSR and for other corporate, which does not. Research result also found that corporation with CSR has competitive advantages as follows: 1.They have better executive ability to practice CSR if a corporation has an individual CSR department.2.CSR leads OEM factory to deliver core value of Quality.3.Energy saving from supply chain leads to cost saving.4.Brand buyers is a key factor for OEM factory to implement CSR. 5.CSR benefits to factory and staffs.The factory, which implements CSR, will have a better chance to get orders from brand buyers. 6.Regardless motivation (by force or volunteer) of CSR implementation, the buyers trust factories with CSR even more. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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