A Study on The Choice of E-Business Model─The case study of 7-Eleven in Taiwan

Autor: Kuan-Yi Lin, 林寬宜
Rok vydání: 2009
Druh dokumentu: 學位論文 ; thesis
Popis: 97
Since 2002, the annual growth of Taiwan e-commerce has getting more than 60 percent. According to a survey of III(Institute for Information Industry), market size of e-commerce has more than 180 billion till 2007. Online store also becomes one of the most frequently place to buy goods, just secondary to convenience stores, supermarkets and discount stores. However, in the B2C market, the payment of travel tickets accounted for nearly 60% of the market size, followed by 3C, books and clothes. We are not difficult to find the consumer purchasing habits are deeply influenced by Yahoo, Pchome, books, etc., which also highlighted the diversity of Taiwan e-commerce is still restricted by the major e-commerce platform. President Chain Store for the country''s largest retailers, its affiliated companies up to more than 40, many of them have a well-known brands, such as President Chain Store, Muji, Cosmed, Starbucks, and Mister Donut. For e-commerce, in addition to Books and Unimall, in 2007, President Chain Store also started to cooperate with Rakuten, the biggest shopping website in Japan. It must give an impact to Taiwan''s e-commerce industry. The purpose of this study was to make a reasonable explanation and clarify that in the process of cooperation between President Chain Store and Rakuten, the largest website market in Japan, What kind of resources that President Chain Store has? What kind of role that it can play? Examining why the President Chain Store eventually chose to cooperate with Rakuten platform to enter the Taiwan market. It will provide Taiwan''s traditional industries with fast internet access management and will deliver services to the end consumers. In the course of this case study, we found that President Chain Store already have a crucial role in e-commerce for a long time. For example, 7-ELEVEN stores across the province provide e-commerce owners services that buyer can get the goods and pay at the same time. Besides, T-Cat Delivery Company(黑貓宅急便) provides a speed up delivery to the place buyers ask. Through contact and interview with the industries, we can also understand the evaluation prior to President Chain Store in cooperation with Japan''s Rakuten market and the evaluation of entering the field of electronic commerce.
Databáze: Networked Digital Library of Theses & Dissertations
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