The Model Creation of Box Office in Taiwan
| Autor: | Shu-Hua Liao, 廖淑華 |
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| Rok vydání: | 2009 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 97 Most movie researches were based on the revenue of box office. In the movie market of Taiwan, more than 70% are foreign movies. Generalize the good result of box office, besides directors, production levels, screenwriters and actors/actresses, an important influence on box office might be from the word-of-mouth. Therefore, if we can predict the reception of audiences and the market values before movie screens, we may be able to understand the audiences’ insight well and to make the market strategy more precisely. It’s not only to provide a good reference for the movie market that has a short product cycle, but also helps both Taiwanese and foreign movies to understand the market deeply. The main analytical method of this research is based on Bass Diffusion Model, which simulates the box office by backtracking. This model is based on the hypothesis that a prospector decides to adapt innovation products is under two kinds of influences: “mass media” and “word-of mouth”. In this hypothesis, the “innovator” means the purchase behavior is influenced by mass media; on the other hand, the purchase behavior of “imitator” is influenced by word-of mouth. Speaking of Taiwan’s movie market, box office is decided by either “innovators” or “imitators”, or even both of them. The purpose of this study is to create the predict model of box office to be the reference of the potential market to movie distributors and investors. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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