The Housing Renovation Industry with Blue Ocean Strategy : The Case Study of Wei Cheng Company
| Autor: | Chin-tien Huang, 黃進典 |
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| Rok vydání: | 2009 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 高階經營管理碩士在職專班(EMBA) 97 Recently, due to the economic crisis, traditional construction industry in Taiwan has face seriously affected. The construction industry market has face contracted situation. In this situation, housing-renovation market appears to be attractive. To increase quality of life, blue ocean strategy play an critical role. This study is aimed at the conditions of business and environmental and customer demand, finds out the right way to develope. It combines the results of interview and profile analysis of the case establishment. According to the results of the case study, this research comes to the following conclusions: 1.It becomes the main way to implement blue ocean strategy. 2.How to construct a complete management for housing-renovation industry. 3.An enhance of the collection of customer’s profile and supply differentia services could creative the maximum customer value. 4.The first line employees play an critical role to improve customer loyalty and trust. 5.Housing renovation industry should have a sustain plan of undertaking blue ocean strategic revise them frequently. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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