The Influence of Web Album User Interface Layouts and Advertisement Types on User Satisfaction
| Autor: | Kuan-Pei Lee, 李冠霈 |
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| Rok vydání: | 2009 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 97 Because of the rapid development of digital camera technology and the wide use of WWW, the traditional text communication among humans has gradually been replaced by graphics and films, which result the rapid development of Web. That is, more and more platforms supporting Web album are created in recent months, but their quality may not be able to meet the necessary requirements. The purpose of this study includes: (1) Summarize the deficiency of current Web album to facilitate the future improvement of users’ task performance, subjective feelings and satisfaction. (2) Apply the grouping theory together with interface usability theory to enhance the balance of functions and advertisements in the Web album to help increase user satisfaction. (3) Divide the Web advertisement into three categories and investigate which category is accepted most by the users. The results can be good reference for Web managers. This study adopts a 2 (Web page layout) by 3 (type of advertisement) two-way ANOVA design. The results generated from the pilot test were summarized to help decide these two independent variables for further exploration. A total of 6 simulation prototypes were created for the experiment purpose. The experiment results generated in this study revealed that: (1) “Advertisement category” and “layout style” are important factors that will affect user satisfaction. (2) The level of “unified function and advertisement” in layout style produced best effects that users showed consistent satisfaction. (3) In addition to the influence of users’ visual effect, the factor of layout style would also affect the Web page usability. The layout with orders and categories would make users feel easier to interact with the Web page, which also resulted in better user satisfaction. (4) The dynamic style of advertisement would also produce better user satisfaction, which could be a good reference for Web managers. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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