Foreign bank competition strategy research in Taiwan
| Autor: | 彭月娥 |
|---|---|
| Rok vydání: | 2009 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 97 This article mainly is aiming at foreign merchant of bank the Taiwan positively to enter the Taiwan banking industry market union foreign merchant bank the concrete case, through to the foreign bank development present situation, the external environment and internal environment analysis, the utilization enterprise competition strategy theory, draws following conclusion: The present stage, the merger and acquisition buys stock Bank of Taiwan strategy to be supposed to be the foreign bank carries on the expansion the main strategy, in this foundation, should unify the implementation centralization strategy and the variation strategy. In the content, this article altogether divides into 5 chapters: 1st chapter is the introductory remarks, proposed this article needs to solve the question, to the Taiwan banking industry's present situation research and the this article basic mentality, the research technique as well as the correlation theories foundation has carried on the summary; 2nd chapter introduced the foreign bank the difficulty which meets in Taiwan's development situation as well as the development; The 3rd chapter the exterior macroscopic environment and the industrial competition environment analysis which is the foreign bank faces. Above the enterprise strategy management rationale, has analyzed the exterior macroscopic environment which the foreign bank faces, the utilization baud banking industry's of five kind of competition strength model analysis Taiwan profession competition structure; 4th chapter is through with Taiwan's native place bank and other foreign bank contrast, has carried on the analysis to the foreign bank internal resources condition; 5th chapter is according to the above chapter analysis, obtains this article the conclusion. At present about the foreign bank expansion strategy research mostly is native place of bank from the Taiwan or looked the supervising and managing angle does embark, how studies banking industry of the Taiwan to be supposed must formulate how supervising and managing policy to the foreign bank challenge or the supervising and managing authority, in which enters the strategy much regarding the foreign bank the elaboration is superficial theory, has not passed through the concrete textual research, this article innovates the place to lie in, embarks completely from the foreign bank angle, unifies the actual case, the utilization enterprise competition strategy theory as well as the market segmentation and the goal market choice theory, has carried on the real diagnosis analysis and the discussion to the present stage foreign merchant bank in Taiwan's developmental strategy, provides the reference management strategy banking industry of for the Taiwan Direction. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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