A Study on the Collaborative Commercial Web Platform Established between the Academia and the Medium- and Small- Businesses –Taking A Company as an Example
| Autor: | ZENG SHU HUI, 曾淑惠 |
|---|---|
| Rok vydání: | 2009 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 97 The present study aims to explore how A company enhances its competiveness edge by absorbing innovative ideas, combining management strategies, and utilizing a commercial Web platform through industry-academia cooperation. Purpose of this study is to explore on the industry-academia cooperation, commercial Web platform, and management. Main focus will be placed on the construction of the collaborative industry-academia commercial Web platform. The study adopts two approaches: (1) Literature review: an in-depth investigation on the research theme will be made through related literature concerning industry-academia cooperation, Website management, and company management; (2) Case study: with case study as its main approach and being an innovative research on business management strategy, the study, will conduct a situational and contextual quantification analysis. Based on the primary data provided by A Company, and the 17-year long working experience the researcher has had at A Company, the study intends to conduct case examination and analysis: an introduction to the industry of A Company, the operational model of each channel, and the industry-academia cooperation between A Company and the industry. In addition, based on the literature review, an interpretation will also be made on the management strategies of commercial Web platform and the Website. Finally, to construct a collaborative industry-academia commercial Web platform for A Company based on various functions, flowchart, and its original commercial Web platform. In conclusion, the collaborative industry-academia commercial Web platform contributes to the building up of a new value chain for A Company. In other words, the collaborative commercial Web platform enables A Company, through categorization of membership and password protection, to expand its pricing advantage to retail channel, and to coordinate suppliers, subcontractors, logistics service providers (LSP), and distributors etc. to boost their individual efficiency, and the competitive edge of A Company through utilizing said commercial Web platform. Nevertheless, this study has encountered two limitations: (1) The casual ambiguity has prevented the researcher from making assessment and investigation on the core assets and capability of key account (KA) competitors; (2) Trade secrets contained in the collaborative industry-academia commercial Web platform has made it impossible for the researcher to gain access to A Company’s business practices on a deeper level. Keywords: Industry-academia cooperation, Commercial Web platform, Management strategy |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|