Marketing Manipulation in Retailed Structured Products
| Autor: | Chang-Yun Liu, 劉昌運 |
|---|---|
| Rok vydání: | 2009 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 97 Using 59 retail structured products issued by global investment banks, this paper analyzes the promotional material made by Taiwanese local banks and discusses the related ethical issues. More specifically, this study firstly discusses the basic features of structured products from the technical views. And, with highly information asymmetry and complicated structure, structured products arouse ethical issues about information manipulation. This paper firstly examines the differences of variances between principal-protected products and non-principal-protected products. Secondly, it uses three variables to evaluate and analyze the quality of information disclosed by the promotional material made by local banks. Overall, the results show the quality of promotional material is low. In detail, principal protected products are better than non-principal protected products. However, the limited pages and contents restrict promotional material to provide unbiased and neutral information. Therefore, the paper concludes with a discussion of suggestions. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
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